Watches The Guide in Switzerland: printed edition
The recognized voice of Fine Watchmaking since 2004, the Swiss magazine Watches The Guide comes out in November each year in 225,000 copies with over 500,000 readers. The French and German editions are distributed as inserts in Le Temps and the Neue Zürcher Zeitung as well as directly to a selection of the best hotels, sales outlets and kiosks in Switzerland. Watches The Guide is also published in Chinese for the benefit of Chinese tourists in Switzerland.
A leader in its field, Watches The Guide dedicates 116 pages to the world of 34 of the most prestigious brands, unraveling their identities, the latest news, and pausing to peruse a number of details – including the price – of over 130 new arrivals and publishes a unique listing of the best sales outlets in Switzerland. Enough to excite a host of temptations … and give you good reasons to enjoy giving in to them!
iPhone and iPad applications and website
Living up to its pioneering reputation, WtheJournal, the recognized voice of Fine Watchmaking’s heartland, is also available as two iPad and iPhone applications, complete with website support (www.wthejournal.com). These multimedia platforms are available in 5 languages - English, Spanish, Chinese, German and French – to assuage the interest of watch lovers worldwide.
Their varied content has been conceived and adapted to fit the media, with videos, practical information and constant updates. These multi-faceted and multilingual extensions of the paper magazine represent a unique source in the world of watch reporting, and sustain WtheJournal in its leading role.