Brand talk

Longines - An elegant day at the races with Longines Ambassador of Elegance Ingeborga Dapkun

Ascot, Berkshire (UK) / Saint-Imier (Switzerland) - 19th June 2012 - For the sixth consecutive year, Longines was delighted to have been the Official Timekeeper for Royal Ascot. This year the Swiss watchmaker, whose slogan is “Elegance is an attitude”, is celebrating its 180th anniversary making this occasion even more special.
06.21.2012

This year, Royal Ascot was an even more elegant affair with the attendance of Longines Ambassador of elegance actress Ingeborga Dapkunaite on Tuesday 19th June. Naturally elegant, the talented Russian actress has been devoting her charm and grace to Longines since 2005 and has starred in a number of Hollywood films including Seven Years in Tibet and Mission Impossible.

It was her first visit to the prestigious race course and to the UK with Longines so she took great pleasure in welcoming guests to an elegant reception in the Royal Enclosure. Guests enjoyed the racing, fashions of Ascot and betting on the favourites throughout the day. Ingeborga then entertained guests at a gala dinner held at the magnificent Avington Park, a Georgian manor overlooking sweeping lawns and a lake, the perfect English Countryside retreat.

Royal Ascot is the perfect venue for the Swiss watchmaker to present the new Longines collection named after the origins of the brand. This, the Longines Saint-Imier Collection was created to highlight the heritage of the company which was founded in the Swiss village of Saint-Imier in 1832 and stays true to Longines historical values of tradition, elegance and sport’s timekeeping. With Longines being the only watchmaking company that was set up and still remains in Saint-Imier, The Longines Saint-Imier Collection is formed by a series of exceptional timepieces fitted with mechanical movements, in an homage to the brand’s historical home. The shape of the case – inspired by a model dating from 1945 – is a common theme throughout the collection and the distinctive lugs provide these new models with a subtle balance between classical and contemporary design.

Published in : Longines, Press releases
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