News
September 30 2014

The web and luxury watches: to show or not to show the price?

“It’s $108,000. You dreaming or buying?” Online, haute horlogerie prices can…
Brands and retailers know that their potential clients surf the net. But does this lead them to display their prices...
September 26 2014

TAG Heuer’s repositioning: Jean-Claude Biver explains all

At the instigation of Jean-Claude Biver, head of the LVMH Watches Division, TAG Heuer…
Far from being a superficial adjustment, the latest measures spell strategic repositioning for TAG Heuer, leading brand...
September 24 2014

Victorinox: 130 years of cutlery tradition and 25 years of watchmaking

«Companion for life» is the slogan of this Schwyz firm which for more than thirteen…
The place where Switzerland was born is also the birthplace of Victorinox! A few kilometres as the crow flies from the...
September 23 2014

Omega takes on magnetism

Amongst the chronic weaknesses of the mechanical watch, acute sensitivity to magnetic…
The range of exposure is wide, from the earth’s magnetic field of 0.5 gauss at our latitudes to MRI rays of between...
September 19 2014

The Genequand Regulator: a major advance in mechanical watchmaking

After a week of Apple Watch and the surrounding media hubbub, it’s good to get…
While the EPFL is doing some serious work on the escapement-free mechanical watch on behalf of several well-known brands...
September 18 2014

Video - Saddle up with Longines

The world’s showjumping élite came together on Saturday, September 12th in Lausanne…
The final was won by Ludger Beerbaum of Germany riding Chaman, taking him into the lead in the overall rankings ahead of...
 
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